Being inexperienced in your target industry gives you the advantage because you are not restrained by what other business veterans in your niche may consider impossible. You also don't have a set mindset on how things should work. By not having these mental barriers in place allows you more freedom to explore new possibilities and enter new markets.
Another reason why inexperience can be beneficial to you is that your inexperience will allow you to get more creative in your business. You're not fixed on what others are doing, how they're marketing, or how you can differentiate yourself because well, you'll naturally be unique! By naturally being unique, consumers will inherently be drawn to your business and what you have to offer.
This post is not suggesting that you should avoid doing or ignore the results of your market research, or refrain from learning all you can about your industry. What I'm saying is to not let inexperience hold you back. Go for it! You'll be surprised by what you can accomplish.
