Let me pose a simple a question. Would you ever have your company model a failing business? The obvious answer should be no. So then let me ask another obvious question. Would you ever model your business after a thriving enterprise? Again, the answer should be an obvious yes. Even though the questions I have posed to you are incontestable to everyone, there are still many businesses that fail because one of two poor choices. Either they choose to
not model their business after other successful businesses or they choose to take advice from individuals who have never opened a business before or has seen their own businesses go up in flames. If we are to be successful in our entrepreneurial endeavors we need to model after success, not failure.
Too many individuals open a business striving to be "unique", "out there", and excessively "creative". While it is important to differentiate yourself from the competition, it is important that the core of your business be similar to those of other successful businesses. Remember, there is never a reason to reinvent the wheel.
It is important to model success after
other businesses in other industries. For example, Steve Jobs studied the fine details of customer service from The Four Seasons Hotel and Mercedes-Benz. There is something to be learned about success from every industry.
Model your success after other successful people, businesses, and business models. Successful businesses follow models of success.
