Too many individuals open a business striving to be "unique", "out there", and excessively "creative". While it is important to differentiate yourself from the competition, it is important that the core of your business be similar to those of other successful businesses. Remember, there is never a reason to reinvent the wheel.
It is important to model success after other businesses in other industries. For example, Steve Jobs studied the fine details of customer service from The Four Seasons Hotel and Mercedes-Benz. There is something to be learned about success from every industry.
Model your success after other successful people, businesses, and business models. Successful businesses follow models of success.